About the museum:
Podravka Food Industry opened its Food Museum in 1982 in order, using its own history as a model, to preserve for future generations testimonies about the development of the food processing industry, from the point of view of technical equipment and technical advances, and from the point of view of the production of raw materials to supply the food industry. An ethnographic collection, with the help of tools, devices, implements and vessels, shows the production, transport, processing, keeping and consumption of food in the rural milieu at the beginning of the 20th century in NW Croatia. the collection of industrial technology gives a historical survey of Podravka products on the basis of select specimens of old wrapping and labels, while a reconstruction of the first line for the production of dehydrated soups of 1958 stresses the decision to produce soups as a crucial factor in the history of Podravka, which spurred further powerful development in the firm. Most of the machines exhibited were constructed in the Podravka workshops according to the mechanical engineers then employed in the firm, while the recipes for new products were created by Podravka technologists in the research laboratories. The various divisions inside Podravka use the items, documents and photographs from the history of Podravka and the objects of the ethnographic collection and archival material about traditional food (everyday and festive cooking, recipes, production of grains, viticulture, beekeeping and so on) for the preparation of trade fairs, exhibitions, promotional campaigns, press materials and other campaigns, and they are also useful for other experts and institutions. The museum is located in the converted buildings of the one-time municipal slaughterhouse, a valuable (and the oldest) example of industrial architecture in Koprivnica, built in 1892.
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